ABB (ABBN: SIX Swiss Ex) is a pioneering technology leader in electrification products, robotics andmotion, industrial automation and power grids, serving customers in utilities, industry and transport infrastructure globally. Continuing a history of innovation spanning more than 130 years, ABB today is writing the future of industrial digitalization with two clear value propositions: bringing electricity from any power plant to any plug and automating industries from natural resources to finished products. As title partner of Formula E, the fully electric international FIA motorsport class, ABB is pushing the boundaries of e-mobility to contribute to a sustainable future. ABB operates in more than 100 countries with about 135,000 employees. www.abb.com
Firma: ABB Sp z o.o. | Global Marketing Technology Specialist (Pardot)
Miejsce: Aleksandrów Łódzki, łódzkie; Bartoszyce, warmińsko-mazurskie; Belsk Duży k. Grójca, mazowieckie; Bełchatów, łódzkie; Biała Podlaska, lubelskie; Białystok, podlaskie; Bielsko-Biała, śląskie; Brodnica, kujawsko-pomorskie; Bydgoszcz, kujawsko-pomorskie; Chełm, lubelskie; Chełmek, małopolskie; Chorzów, śląskie; Ciechanów, mazowieckie; Cieszyn, śląskie; Częstochowa, śląskie; Dąbrowa Górnicza, śląskie; Dęblin, lubelskie; Elbląg, warmińsko-mazurskie; Garwolin, mazowieckie; Gdańsk, pomorskie; Gdańsk | Gdynia | Sopot, pomorskie; Gdynia, pomorskie; Giżycko, warmińsko-mazurskie; Gliwice, śląskie; Głogów, dolnośląskie; Gniezno, wielkopolskie; Goleniów, zachodniopomorskie; Gorzów Wielkopolski, lubuskie; Jarosław, podkarpackie; Jastrzębie Zdrój, śląskie; Jaworzno, śląskie; Jelenia Góra, dolnośląskie; Kalisz, wielkopolskie; Katowice i woj. śląskie, śląskie; Kielce, świętokrzyskie; Kołobrzeg, zachodniopomorskie; Konin, wielkopolskie; Koszalin, zachodniopomorskie; Kościerzyna, pomorskie; Kraków, małopolskie; Krosno, podkarpackie; Kwidzyn, pomorskie; Legnica, dolnośląskie; Leszno, wielkopolskie; Lębork, pomorskie; Lublin, lubelskie; Łomża, podlaskie; Łódź, łódzkie; Mirostowice Dolne, lubuskie; Nisk, podkarpackie; Nowy Sącz, małopolskie; Nowy Targ, małopolskie; Nysa, opolskie; Olkusz, małopolskie; Olsztyn, warmińsko-mazurskie; Opole, opolskie; Ostrów Wielkopolski, wielkopolskie; Oświęcim, małopolskie; Pasłęk, warmińsko-mazurskie; Piaseczno, mazowieckie; Piastów, mazowieckie; Piła, wielkopolskie; Piotrków Trybunalski, łódzkie; Płock, mazowieckie; Polkowice, dolnośląskie; Poznań, wielkopolskie; Pruszcz Gdański, pomorskie; Pruszków, mazowieckie; Przasnysz , mazowieckie; Przemyśl, podkarpackie; Pułtusk, mazowieckie; Racibórz, śląskie; Radom, mazowieckie; Radomsko, łódzkie; Ruda Śląska, śląskie; Rybnik, śląskie; Rzeszów, podkarpackie; Sandomierz, świętokrzyskie; Sanok, podkarpackie; Siedlce, mazowieckie; Sieradz, łódzkie; Skarżysko Kamienna, świętokrzyskie; Skierniewice, łódzkie; Skoczów, śląskie; Sławno, zachodniopomorskie; Słupsk, pomorskie; Sosnowiec, śląskie; Sosnowiec, śląskie; Stalowa Wola, podkarpackie; Stalowa Wola, podkarpackie; Stary Gostków k. Łodzi, łódzkie; Stryków, łódzkie; Sulechów, lubuskie; Suwałki, podlaskie; Szczawno-Zdrój, dolnośląskie; Szczecin, zachodniopomorskie; Szczecinek, zachodniopomorskie; Szczytno, warmińsko-mazurskie; Sztum, pomorskie; Środa Śląska, dolnośląskie; Świdnica, dolnośląskie; Świdnica, dolnośląskie; Tarnobrzeg, podkarpackie; Tarnobrzeg, podkarpackie; Tarnów, małopolskie; Tczew, pomorskie; Toruń, kujawsko-pomorskie; Tychy, śląskie; Wałbrzych, dolnośląskie; Wałbrzych, dolnośląskie; Wałcz, zachodniopomorskie; Warszawa, mazowieckie; Wieluń, łódzkie; Włocławek, kujawsko-pomorskie; Wrocław, dolnośląskie; Wysokie Mazowieckie, podlaskie; Zabrze, śląskie; Zambrów, podlaskie; Zambrów, podlaskie; Zambrów, podlaskie; Zamość, lubelskie; Zduńska Wola, łódzkie; Zielona Góra, lubuskie; Zielonka, mazowieckie; Żary, lubelskie; Żywiec, śląskie
Nr ref. JOB_POSTING-3-36976
Opis stanowiska
We are looking for an open, collaborative marketing automation specialist to join our fast-moving global team. In this role, you’ll create and manage marketing automation campaigns for our global and local teams. This role includes design, quality assurance, execution, maintenance and reporting for marketing automation programs. We use Pardot/Salesforce, but if you know Marketo or another platform, that’s fine.
The work model is hybrid #LI-hybrid. This is a global flexible role.
Key Responsibilities:
- Support Global Marketing Automation team to deliver the Global Marketing Automation Strategy
- Design, build, and execute automated marketing campaigns and workflows for lead nurturing, email marketing, and other promotional activities
- Monitor and report on the effectiveness metrics related programs managed in Pardot and related digital applications with focus on data quality and system performance
- Perform A/B Tests on elements in marketing mix including email templates, landing pages, forms, etc.
- Troubleshot marketing automation and CRM issues in timely and thorough manner
- Work with central and country marketing teams to ensure quality and compliance, database cleanliness, effectiveness in campaigns and conversion rates
- Support the correct use of related platforms by documenting processes, creating templates, providing regular live training, and educating marketing and sales users via the development of training materials and best practices for lead generation and campaign management
- Create email templates, forms, landing pages, reporting, dashboards, etc. to be used by central and local marketing teams
- Support and develop the marketing and sales teams’ awareness and capabilities in Salesforce and marketing automation best practice
- Develop and document strategic CRM and marketing automation best practices
- Translate new ideas into tailored marketing automation programs to achieve strategic and portfolio objectives
Wymagania
Qualifications:
- Minimum of 5 years of experience in marketing or related field
- Minimum 2 years of experience with Pardot/Marketo /HubSpot or other marketing automation system and Salesforce or any other sales force automation
- Experience implementing and monitoring automation campaigns
- Able to work independently and as part of a team
- Understanding of various funnel acceleration systems
- Fluent in English
- Outstanding communication, project management skills, attention to detail and the proven ability to manage multiple initiatives in parallel
