ABB (ABBN: SIX Swiss Ex) is a pioneering technology leader in electrification products, robotics andmotion, industrial automation and power grids, serving customers in utilities, industry and transport infrastructure globally. Continuing a history of innovation spanning more than 130 years, ABB today is writing the future of industrial digitalization with two clear value propositions: bringing electricity from any power plant to any plug and automating industries from natural resources to finished products. As title partner of Formula E, the fully electric international FIA motorsport class, ABB is pushing the boundaries of e-mobility to contribute to a sustainable future. ABB operates in more than 100 countries with about 135,000 employees. www.abb.com
Miejsce: Aleksandrów Łódzki, łódzkie; Kraków, małopolskie; Poznań, wielkopolskie; Warszawa, mazowieckie; Wrocław, dolnośląskie
Nr ref. PL94915747_E1
Opis stanowiska
• Gathering and analyzing business needs of the organization and market: Developing and implementing a digitalization plan for specific areas within the organization. Identifying new business opportunities to grow the e-commerce channel, improve customer experience, and increase sales.
• Ongoing collaboration with the global e-commerce team: Executing the global strategy for the online channel at the country level.
• Support in communication with key clients: Defining and fulfilling data and content needs, creating and executing online marketing plans, overseeing the functionality of sales support tools, and conducting analytics. Maintaining regular contact with clients through in-person and online meetings.
• Cooperation with the product management department to analyze and define the product portfolio for assigned e-commerce platforms.
• Developing a marketing strategy and promotional tool architecture for the e-commerce channel: Co-creating digital campaigns that generate demand for ABB products in the online channel.
• Analyzing reports and available data: Presenting insights for the evaluation and optimization of activities.
• Sharing best practices and key learnings across the organization while increasing awareness of general e-commerce and digital marketing competencies.
• Implementing best practices in change management to ensure a smooth transition to key performance indicators (KPIs) and shifting from a manual to an automated/technology-driven approach.
Wymagania